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The Marketing Executive Playbook

The Marketing Executive Playbook
  • #: 114301
  • Price: free ($0.00) In Apple Store
  • Category: Books
  • Updated: 2010-08-04
  • Current Version: 1.00
  • 1.00
  • Size: 1.40 MB
  • Language: English
  • Seller: IQWireless
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.2 or later
  • © IQWireless
  •  Add to Favorite apps

 

Description

This e-book/application is the ultimate checklist of marketing system considerations for marketing executives. This includes invaluable instructions on auditing your critical customer waterfall, as well as a comprehensive list of 100 questions to ask, understand, and act on with regards to your marketing system, tangent support groups, customer waterfall, marketing team, and marketing direction. Whether you are a new marketing executive or a marketing executive new to a marketing division management position, this book gives you the foundation for process and strategy needed to hit the ground running and exceed all expectations. Succinct, and to the point, this easy to read e-book will make you look like a thorough, strategic genius. Based on the book "Executive Playbook for Marketing Executives" by Brian D Hodges, double MBA and member of Mensa.

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2/5 stars

Description not accurate

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Description fails to tell let you know the free version is just a portion of the book. In order to read the whole thing you have to purchase.

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The information may be outdated (2011-04-12 22:20:45). For actual information go to iTunes

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